No matter your industry, LinkedIn is an incredible platform for companies across the globe. LinkedIn features over 800 million users from 200 different countries and that number only continues to grow! Because it’s such a popular platform, business owners need to be aware of best practices for managing their company’s LinkedIn page. The experts at Prescott HR are sharing a few helpful tips and considerations for managing a company LinkedIn page, so keep reading to learn more!
Recruitment and Hiring
One of the foremost reasons to use LinkedIn is to hire new employees to join your team. Recruiting employees is an art and one that takes significant investment to pull off. LinkedIn hiring is no exception. If you plan to set up a LinkedIn profile for your company, be sure to post updates that are consistent with your organization’s message and be patient through the process. Hiring top talent does not happen overnight!
Networking
We are still in the midst of the COVID-19 Pandemic, which has made networking in-person difficult and sometimes not possible. That’s where LinkedIn networking can help. LinkedIn is a powerful tool to network with relevant local businesses in your area through posts, updates and InMail messaging.
Highlighting Company Culture
As a business owner, you want to remember that potential employees and customers will frequently look at your LinkedIn page. That means that you are responsible for conveying important messages that your customers or employees need to hear! Use LinkedIn to highlight your company culture and values with authentic updates or posts.
Thought Leadership
LinkedIn is a great way to develop thought leadership to set your business apart from the rest. Allow your employees to share their thoughts about industry topics and help create more content for your LinkedIn page.
Be Authentic and Stay Concise
Authenticity is incredibly important, no matter the social media channel your organization is utilizing. Remember to be authentic in how you convey your organization’s message and brand when posting on LinkedIn. Also, to better connect with other busy individuals using LinkedIn, consider keeping your posts and updates concise. Aim to make updates under 150 words and keep your writing direct and to the point.
Post Consistently
Business owners and managers can get very busy and let social media postings fall to the wayside. It’s important to keep in mind that if you want to invest in a social media channel like LinkedIn, you have to be consistent with your posting. We recommend creating a short calendar of the content you’d like to share throughout the month. Plan out your month in advance so you don’t even have to think about what to post each week.
Work with Prescott HR
Navigating a company’s LinkedIn page has many nuances that your organization needs to consider. You want to be sure that your efforts are focused and compliant with your overall brand messaging and values. Let the experts at Prescott HR help! If you need outsourced HR services, Prescott HR can help your organization thrive. Our unintimated HR practices allow us to be focused and effective, providing your business with exactly what you need. Give us a call today at 443-351-8818 or contact us online.