Best Practices for Managing a Company LinkedIn Page
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March 2022

  • Kimberly Prescott
  • Blog
  • March 14, 2022

Best Practices for Managing a Company LinkedIn Page

No matter your industry, LinkedIn is an incredible platform for companies across the globe. LinkedIn features over 800 million users from 200 different countries and that number only continues to grow! Because it’s such a popular platform, business owners need to be aware of best practices for managing their company’s LinkedIn page. The experts at Prescott HR are sharing a few helpful tips and considerations for managing a company LinkedIn page, so keep reading to learn more!

Recruitment and Hiring

One of the foremost reasons to use LinkedIn is to hire new employees to join your team. Recruiting employees is an art and one that takes significant investment to pull off. LinkedIn hiring is no exception. If you plan to set up a LinkedIn profile for your company, be sure to post updates that are consistent with your organization’s message and be patient through the process. Hiring top talent does not happen overnight!

Networking

We are still in the midst of the COVID-19 Pandemic, which has made networking in-person difficult and sometimes not possible. That’s where LinkedIn networking can help. LinkedIn is a powerful tool to network with relevant local businesses in your area through posts, updates and InMail messaging. 

Highlighting Company Culture

As a business owner, you want to remember that potential employees and customers will frequently look at your LinkedIn page. That means that you are responsible for conveying important messages that your customers or employees need to hear! Use LinkedIn to highlight your company culture and values with authentic updates or posts.

Thought Leadership

LinkedIn is a great way to develop thought leadership to set your business apart from the rest. Allow your employees to share their thoughts about industry topics and help create more content for your LinkedIn page. 

Be Authentic and Stay Concise

Authenticity is incredibly important, no matter the social media channel your organization is utilizing. Remember to be authentic in how you convey your organization’s message and brand when posting on LinkedIn. Also, to better connect with other busy individuals using LinkedIn, consider keeping your posts and updates concise. Aim to make updates under 150 words and keep your writing direct and to the point. 

Post Consistently

Business owners and managers can get very busy and let social media postings fall to the wayside. It’s important to keep in mind that if you want to invest in a social media channel like LinkedIn, you have to be consistent with your posting. We recommend creating a short calendar of the content you’d like to share throughout the month. Plan out your month in advance so you don’t even have to think about what to post each week.

Work with Prescott HR

Navigating a company’s LinkedIn page has many nuances that your organization needs to consider. You want to be sure that your efforts are focused and compliant with your overall brand messaging and values. Let the experts at Prescott HR help! If you need outsourced HR services, Prescott HR can help your organization thrive. Our unintimated HR practices allow us to be focused and effective, providing your business with exactly what you need. Give us a call today at 443-351-8818 or contact us online.

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  • Kimberly Prescott
  • Blog
  • March 7, 2022

5 Ways to Celebrate Employee Birthdays

As a business owner, it’s important to recognize your team members’ birthdays in an authentic and meaningful way. Birthdays are an opportunity to give your team members a special recognition at work in a fun and thoughtful manner. The rise of remote working during the COVID-19 Pandemic and other safety considerations may have business owners contemplating how to pull off a successful office birthday in a changing work landscape. Keep reading for helpful tips to celebrate your employees’ birthdays with advice from the experts at Prescott HR! 

Decorate Their Desk

This is an easy and effective way to make your team member feel special on their birthday. One suggestion is to ask each team member to print out one thing that reminds them of the employee with the birthday, then decorate their desk in the print-outs. Be sure to show up early and get their desk decorated before they arrive. You can also include special gifts like donuts, a mug, balloons or flowers to celebrate them.

Give a Card from the Whole Team

A meaningful way to show your team member that they are valued is to have all the employees sign a card on their birthday. Instead of a generic birthday card with everyone’s signature, consider having each employee write one to two sentences about what they like most about working together. This can be a time-consuming effort, but it’s one that will pay off and impress your employee in a meaningful way.

Take Them Out for a Meal or Treat

Who doesn’t love a free meal!? An employee’s birthday is a great opportunity to gather the team for lunch, coffee, or a treat. Allow the birthday employee to choose the restaurant and make it a fun bonding experience for the whole team. If your organization cannot take the whole team out for lunch, consider hosting something less expensive like a team pot luck lunch or a pizza party at the office.

Donate to an Organization on Their Behalf

One of the many reasons employees are leaving their jobs during the Great Resignation is to find more meaning in their careers. Use an employee’s birthday to convey your organization’s good values by donating to a charity of their choice on their birthday. Not only is this good for your community, but it shows that you are invested in what your employees value.

Give Them a Shoutout on Social Media 

Your office will know when it’s a team member’s birthday, but your clients may not. That’s why it can be fun to do a birthday shout-out on your company’s social media channels to recognize your employee’s special day. 

Work with Prescott HR

Do you have questions about how to pull off a successful office birthday celebration? Let the experts at Prescott HR help! If you need outsourced HR services, Prescott HR can help your organization thrive. Our unintimated HR practices allow us to be focused and effective, providing your business with exactly what you need. Give us a call today at 443-351-8818 or contact us online.

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  • Kimberly Prescott
  • Blog
  • March 1, 2022

10 Tips to Becoming a Better Boss

Whether you manage a team of two or two hundred, every person in a management-type position wants to be a boss that employees respect. Becoming a better boss does not happen overnight; it takes practice. The experts at Prescott HR are sharing 10 helpful tips to become a better boss below. Keep reading!

Identify Your Own Weaknesses

One of the first steps you should take to become a better boss is to evaluate your weaknesses. Identify areas for improvement in your professional life and then create a plan to start working on them. You can’t lead people if you have serious issues that are holding you back from becoming a leader.

Learn Communication Skills

In every relationship, communication is essential. That doesn’t stop in the workplace! A great leader has to make communication a priority. Let your team know that you have an open-door policy when it comes to office communication. 

Take a Leadership Course

As a busy manager who is running an organization, it may be difficult to carve out time to research becoming a better boss. Luckily, there are organizations available to help you become a better leader! Research leadership courses available in your area and sign up for one to improve your management skills.

Always Be Willing to Listen

Listening is an important skill that every boss needs to master. Most of the time, an employee just wants to be heard and feel valued. The simplest way to do that is to authentically listen to their needs or grievances and then take the time to process what they are saying before responding.

Praise the Little Things

Employees want to feel appreciated and it doesn’t take much effort to authentically show your team gratitude. One simple practice is to make an effort to praise the little things. An employee doesn’t have to sign a major client or knock a report out of the park to earn your praise. Always celebrate the little day-to-day achievements, too!

Be Empathetic 

It’s important to always remember that your team members have lives outside of the office. As a manager, you have to be empathetic for the many different experiences your employees may be facing outside of work. If an employee is struggling to complete tasks, instead of punishing them, instead take the time to hear what may be happening outside of the office that could be affecting their work. 

Practice Transparency

Transparency is key when you’re a leader. Constantly communicate to your team the overall vision of what your organization is working towards and make them feel a part of working towards that goal.

Follow Through on Your Responsibilities

If you promised a new initiative, then you have to be willing to follow through with your commitment. As a boss, if you can’t follow through with your commitments, then why would your team members be expected to do the same?

Be Accountable 

As a boss, you are technically responsible for the work of every team member you manage. So when one of your team members makes a mistake, it is now your mistake. As a boss, you have to be willing to be held accountable and accept responsibility for the work performed under you. 

Hire a Professional

Are you still unsure of the steps you can take to become a better boss and leader? Hire the experts at Prescott HR to help you! Prescott HR offers a wide range of services that can help you grow as a leader. Our unintimated HR practices allow us to be focused and effective, providing your business with exactly what you need. Give us a call today at 443-351-8818 or contact us online. 

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