How to Utilize Facebook for Recruiting
Did you know that Facebook has over two billion active monthly users and over one billion active monthly users? Facebook can be a treasure trove when it comes to highlighting your company culture and recruiting top talent to join your team. Does your organization want to start using Facebook to recruit new team members but you aren’t sure where to start? Keep reading for some helpful Facebook recruiting tips from the team at Prescott HR!
Step 1: Create a Company Facebook Page
If your organization does not have a company Facebook page already established, it’s time to set one up! You can set up a company Facebook page in just a few simple steps. Be sure to categorize your organization in the right industry, so as not to confuse your followers. If your organization already has a company Facebook page in place, you may want to also consider setting up an additional Facebook page strictly for hiring purposes.
Step 2: Start Posting
Once you have your Facebook page all set up, it’s time to start posting! Facebook is a great tool to authentically highlight the perks of working for your organization. It’s also an opportunity to highlight your current team members to make them feel valued. If a potential new employee finds their way onto your Facebook page when researching your company, you’ll want to demonstrate why your organization is a great place to work. Consider posting content surrounding team events, flex-work opportunities, employee perks or benefits, and more.
Step 3: Post Open Job Positions to Your Page
It’s important to publish posts about all open job positions within your organization. You’ll want to be sure that your job posts are inclusive and that they properly convey the responsibilities necessary for the role. Consider using eye-catching graphics to stand out to new applicants. You’ll also want to make the application process as simple as possible, so consider creating an easy fillable form for applicants to use.
Step 4: Boost Your Job Posts
Reach a wider audience by paying to boost your job posts on Facebook. You can even target certain demographics who would be a great fit for your organization, like by region or interests.
Step 5: Get Personal
Do you work in a niche industry? Search out specific Facebook groups that fit your organization’s industry. There are tons of private Facebook groups that are geared toward specific job industries, like accounting or programming. Regularly publish enticing job posts about your organization within these groups.
Work with Prescott HR
Do you need help getting your organization set up to recruit on Facebook? We are here to help! Prescott HR offers a wide range of services that can help your organization recruit new talent, including creative hiring ideas. Our unintimated HR practices allow us to be focused and effective, providing your business with exactly what you need.
Give us a call today at 443-351-8818 or contact us online.