Crafting the vision and mission statement for your organization is one of the most important steps to building a successful business. Mission statements help the entire team stay focused, bring meaning and purpose, and collectively contribute to a larger goal. There are many benefits to sitting down and mapping out your organization’s mission statement and values. If you aren’t sure where to start, Prescott HR has rounded up a few ways to craft your organization’s mission statement below!

The Benefits of a Mission Statement

As mentioned above, a mission statement that is written and shared across the board is extremely important. Clearly stating what your company’s goals and values are will help employees understand what they are working towards together. There are many positive benefits to creating a mission statement. Organizations have reported that mission statements boost morale, help with employee retention, and ultimately create a better workplace environment. Mission statements can help with overall employee job performance, too. A clearly written mission statement can help employees work toward your organization’s long term goal.

The Elements of a Mission Statement

Mission statements can vary from organization to organization, but their core elements remain the same. Here are a few suggestions from Prescott HR:

• Be Concise: While mission statements can be anywhere from one to five sentences, we recommend keeping them short and concise. You want the mission statement to be easy to read and understand without losing someone’s attention.
• Be Compelling: Just as you should run your organization in an authentic and meaningful way, your mission statement should be a reflection of that. The message you craft should inspire the reader to understand the overall company mission.
• Be Realistic: There’s nothing worse than setting a goal you are not able to achieve. When creating your mission statement, be sure to craft a mission that is actually attainable. You want to inspire your employees to work toward a common goal that they can actually achieve. Should your business grow in a different direction, you can always rewrite your mission statement.

What Goes Into a Mission Statement?

Now it’s time to put pen to paper and write your organization’s mission statement! Begin by assembling a team of different company representatives with varying levels of expertise. Meet several times to brainstorm, write and edit your mission statement. We recommend beginning your mission statement with what service your company provides and how they make it happen. Then explain why your company was created and who you serve. Once you’ve landed on the first draft of the mission statement, share it with a larger group of employees to get their feedback. Once complete, don’t forget to share the mission statement company-wide to get everyone excited and on the same page!

Struggling with crafting your mission statement that reflects your organization’s values? Let the experts at Prescott HR help! If you need outsourced HR services, Prescott HR can help your organization thrive. Our unintimated HR practices allow us to be focused and effective, providing your business with exactly what you need. Give us a call today at 443-351-8818 or contact us online.