4 Ways Business Strategy Alignment Can Benefit Small Businesses
One of the best feelings is when things seem to line up just right. Whether it’s a perfect schedule or dishes that fit together perfectly, there’s always that little feeling of satisfaction. A fully aligned business strategy is no different.
When starting a small business, alignment isn’t always the first thing on a business owner’s mind, though. The beginning, especially, can feel overwhelming. Once a business is established, it’s time to really start considering all the ways a business strategy alignment can benefit the organization.
1. Improve Decision-Making Practices
When a business is well-aligned, decision making is much easier. All employees know the goals, vision, and mission of the company, as well as how their decisions affect the business. Having this knowledge also empowers employees to more effectively make decisions on their own without feeling the need to run everything up to higher management.
One company that has historically shown this again and again is Southwest Airlines. Everyone from the ground crew to the pilots knows exactly what is expected of them and what they can do to deliver top-quality service to their customers.
This allows them to create unique experiences that often result in great press for the company.
2. Engage Your Employees
Employee buy-in and engagement are critical for any successful business. Happy employees result in less turnover and overall better customer experiences. When employees are able to see exactly what their role is in the company, they can better understand how they impact the whole process.
A strategically aligned business also shows employees where they can go within the business as well as how they can step into any missing opportunities with their existing skillsets. People need to know that there’s potential for growth, and strategic alignment in your small business will give them just that.
3. Save Money and Reduce Wasted Time
Unclear objectives make it too easy to waste time on unnecessary tasks or projects. When a business is working in alignment, everyone knows whether something is contributing to the overall strategy and success of the business or just wasting time.
Reducing wasted time allows your business to do more with less and ensures that your employees are doing work that aligns with their skillset, too. Saved time is saved money – and every small business is looking for ways to increase its bottom line.
4. Enhance Accountability from the Top Down
When your business strategy is aligned, each member of your company has clear objectives. From the C-suite to junior members, everyone knows exactly what they’re accountable for. Accountability is one of the first steps in creating a culture of trust that starts at the top and trickles down.
Business strategy alignment ultimately allows all employees to understand how they collaborate with each other to bring the goals of the business alive. Have you updated or reviewed your business strategy alignment recently?
If not, Prescott HR can help. We believe that unintimidated HR is the way forward and will use that strategy to help you improve your business alignment. Give us a call today at 443.351.8818 or contact us online for more information.
